Getting to know the Repricer

The repricer helps you to win the buy box. Your prices are automatically adjusted, if certain conditions are met. Here, you select one of your repricer strategies for the variation. You also determine a minimum and maximum price for your variation on the sales channel. At the moment this tool is only available for Amazon.

1. Creating a repricer strategy

In the Settings » Item » Repricer menu you create repricer strategies and determine the conditions, when these strategies go into effect For example: use filters on how high the ratings of competing sellers should be or how many sellers offer the same listing. At the moment this tool is only available for Amazon.

Creating a repricer strategy:

  1. Go to Setup » Item » Repricer.

  2. Click add Add repricer strategy.
    → The New repricer strategy menu opens.

  3. Enter a name for the strategy under repricer rule name.

  4. Select a sales price from the Sales price drop-down list.

  5. Select a sales channel (at the moment only Amazon is available).

  6. Enter an undercut rate in % or €.

  7. Undertake the settings in the Targeting conditions settings as described on Table 1.

  8. Enter the limit of singular changes under volatility guards.
    Tip: in the single change limit field you add the maximal change in %. This way you prevent that the price drops massively with one change.

  9. Save (save) the changes.

Loss by undercutting purchase price.

You can activate that a repricer strategy undercuts the purchase price. To do so, activate the toggle undercut purchase price (toggle_on) Note that this can lead to selling stock with a loss.
Table 1. Filters of repricer strategies
Filter Explanation

Referrer

With this filter you determine for which order referrers the strategy applies. For example only for orders from the DACH region. The In operator is preselected and cannot be changed.

Rating

Wi this filter you determine the minimal amount of positive amazon ratings of competing sellers. For example: a repricer strategy can start applying when competing sellers have a minimal amount of 200 positive ratings. The Greater than or equal to operator is preselected and cannot be changed.

Number of competitors

With this filter you determine the minimal and maximum amount of sellers with the same listing, for which the repricer strategy should apply. Both values must be stated. The Between operator is preselected and cannot be changed.

Stock

With this filter you determine the minimal amount of available net stock of the variation. The Greater than or equal to operator is preselected and cannot be changed.

Amazon is FBA

With this filter you determine if the repricer strategy should apply for orders were Amazon takes over fulfillment. The Equals operator is preselected and cannot be changed.

Amazon is Prime

With this filter you determine if the repricer strategy applies for orders with Prime shipping. The Equals operator is preselected and cannot be changed.

2. Linking repricer strategies with variations

Select a repricer strategy:

  1. Go to Item » Items » [Open variation] » Tab: Repricer.

  2. Click on Choose repricer. → The Choose repricer rule opens.

  3. Select a strategy from the Repricer rule drop-down list.
    Or: create a new repricer strategy by clicking Add repricer rule.

  4. Save your selection. → The repricer strategy was added to the variation. The strategy is automatically activated.

  5. Add a minimum and maximum price to the strategy.

  6. save Save the settings.

Click add if a repricer strategy is already applied to add another one.

Deleting a repricer strategy

  1. Go to Item » Items » [Open variation] » Tab: Repricer.

  2. Click delete Delete rule.

  3. save Save the settings.

3. Understanding the repricer overview

In the Item » Repricer menu you find an overview with all active repricer strategies. At one glance you see which repricer strategies are used for which variation, if they are active or if they won the buy box. Check the table for more information on the single columns.

There is also a group functions available to activate, deactivate or delete repricer strategies.

Table 2. Repricer overview
Column Explanation

Variation name

Name of the variation the repricer strategy is activated for.

Variation number

Number of the variation the repricer strategy is activated for. Click on the variation number to open the variation in the Tab: General.

Variation ID

ID of the variation the repricer strategy is activated for. Click on the variation ID to open the variation in the Tab: General.

SKU

SKU of the variation the repricer strategy is activated for.

Assigned rule

Name of the repricer strategy assigned to the variation.

Marketplace

Marketplace where the repricer strategy is applied.

Note: Right now, repricer strategies are only available for Amazon.

Min price

Minimal price of the variation on the marketplace. You assign these in the variation detail view in the Repricer tab.

Current price

Price that was determined in the*Prices* tab of the variation.

Last accepted price

Last price that was calculated by the repricer.

Buy Box

Tells you if the last accepted price won the buy box.

Top 20

Tells you if the repricer strategy made you one of the Top 20 sellers of the variation.

Max price

Maximum price of the variation on the marketplace. You assign these in the variation detail view in the Repricer tab.

Stock

The stock of the variation.

Active

Here you activate or deactivate the repricer strategy for the respective variation.

delete

Here you delete the repricer strategy for the respective variation.