Legal requirements for Amazon

This page provides an overview of the legal requirements you must fulfil when selling your products on Amazon.

Legal notice

The information provided on this page does not constitute legal advice. It is non-binding information of a general nature and cannot replace qualified legal advice in individual cases. No liability is assumed for the accuracy, completeness and up-to-dateness of the content. If you have specific legal questions, please contact a lawyer.

If you offer items on Amazon, you are obliged to comply with certain legal requirements. These include, among others, the General Product Safety Regulation (GPSR) and the European Accessibility Act (EAA).
In the following chapters, you will learn:

  • general information on the requirements,

  • how Amazon implements these requirements,

  • and what you need to do to continue selling on Amazon according to the requirements.

2. General Product Safety Regulation (GPSR)

The General Product Safety Regulation of the EU (GPSR) requires manufacturers and sellers to ensure the product safety of certain goods and to provide certain information for this purpose. This includes details about the manufacturer and the responsible person in the EU, product warnings and hazardous materials information. The regulation aims to improve market surveillance with regard to unsafe or dangerous products and simultaneously strengthen the rights of consumers purchasing unsafe products.
You can find more information in the PlentyONE Product Information Hub.

2.1. Implementation of the GPSR requirements on Amazon

To comply with the GPSR requirements, Amazon provides new functions for submitting the necessary product and manufacturer information:

  • In Amazon Seller Central, new fields are available for entering details about the manufacturer and the EU-responsible person.

  • In PlentyONE, you can add and manage further required information on the manufacturer and EU-responsible person in the Setup » Item » Manufacturers menu.

  • You can upload product warnings and hazardous materials information to Amazon via the Flat File Listings Feed.

The following chapters explain how to enter and transfer this information step by step.

2.2. Providing information on manufacturer and EU-responsible person

In this chapter, you will learn how to set manufacturer data in PlentyONE to comply with GPSR regulations.

Info

  • It is important to follow the steps below in the specified order.

  • The fields for the manufacturer and the EU responsible person are automatically transmitted to Amazon.

To transfer GPSR-relevant information on manufacturer and EU-responsible person to Amazon, proceed as follows:

  1. In Amazon Seller Central, enter the details for the manufacturer and the EU responsible person.

  2. In PlentyONE, navigate to the section Setup » Item » Manufacturers.

  3. Click on the manufacturer.
    → The Settings tab opens.

  4. Fill in the following fields:

    • Email: The manufacturer’s email address,

    • EU Responsible Email: The email address of the EU-responsible person.

  5. Save () the setting.

For more information on providing GPSR-relevant data, visit Amazon Seller Central.

2.3. Providing GPSR-relevant documents (Compliance Media)

In this chapter, you will learn how to set product safety information and hazardous material details in PlentyONE to comply with GPSR regulations.
To comply with GPSR requirements, you can upload safety-related documents and media and link them directly to your Amazon listings. The documents and media are transferred to Amazon via the following attributes in the feed type Flat File Listings Feed:

  • compliance_media_content_type: The content type. You can find an overview of the available content types in Table 1.

  • compliance_media_source_location: The download link to the document or medium.
    Important: Google Drive URLs and Dropbox URLs are not supported.

  • compliance_media_content_language: The language of the document or medium.

To transfer the attributes to Amazon, create a property for each attribute and link it to the variation. In the following chapters, you will learn how to create the properties and what particularities apply to the attributes and their content.

2.3.1. Transferring the content type for GPSR-relevant documents and media

You transfer the content type of the GPSR-relevant documents and media to Amazon with the compliance_media_content_type attribute. To do this, proceed as follows:

  1. Create a property of the type Selection for the attribute.

    • Important: Only use the name compliance_media_content_type for the property. Otherwise, the content type will not be exported to Amazon.

  2. Link the property with the Amazon field compliance_media_content_type.

  3. Add selection values for the property.

    • Save the available content types as individual selection values.

    • Important: Only use the names of the content types as specified in the Content type column for the names of the selection values. For example: patient_fact_sheet.

  4. Link the properties to the appropriate variations.

  5. Select the content type that corresponds to the document or medium from the Value drop-down list.

Table 1. Available content types
Content type Explanation

patient_fact_sheet

Patient fact sheet

provider_fact_sheet

Provider fact sheet

installation_manual

Installation manual

instructions_for_use

Instructions for use

user_guide

User guide

user_manual

User manual

safety_information

Safety information

2.3.2. Providing a link to a document or medium

You provide the download link to a document or medium via the compliance_media_source_location attribute. To do this, proceed as follows:

  1. Create a property of the type Text for the attribute.

    • Important: Only use the name compliance_media_source_location for the property. Otherwise, the download link will not be exported to Amazon.

  2. Link the property with the Amazon field compliance_media_source_location.

  3. Link the properties to the appropriate variations.

  4. Enter the download link to the document or medium you want to provide in the Value field of the property.

    • Important: The link must lead to a direct download and not only to a preview of the document.

    • Important: Google Drive URLs and Dropbox URLs are not supported.

2.3.3. Transferring the language of the document or medium

If you provide images or documents, the information that they contain must be written in the official languages of the respective countries in which you offer your items. You specify the language of the information with the compliance_media_content_language attribute. To do this, proceed as follows:

  1. Create a property of the type Selection for the attribute.

    • Important: Only use the name compliance_media_content_language for the property. Otherwise, the language of the document or medium will not be exported to Amazon.

  2. Link the property with the Amazon field compliance_media_content_language.

  3. Add selection values for the property.

    • Save the locale language codes of the required languages as individual selection values. For example de_DE for German.
      Note: The locale language code is a combination of the ISO 639-1 language code and the ISO 3166-1 country code.

    • Here you can find a list with the available locale language codes for the attribute compliance_media_content_language.

  4. Link the properties to the appropriate variations.

  5. Select the language code of the language in which the document or medium is written from the Value drop-down list.

3. European Accessibility Act (EAA)

On 28 June 2025, the European Accessibility Act (EAA) comes into force. It requires EU-based companies to improve the accessibility of certain products and services. It aims to harmonise national accessibility laws in order to facilitate the free movement of accessible products and services while improving accessibility for people with disabilities and older individuals.
The EAA applies to manufacturers, importers, distributors and service providers who offer products or services in the EU, as well as to the Member States, which are obliged to transpose the Directive into national law. Covered products and services include (among others):

  • Computers and operating systems

  • Smartphones, tablets, and other mobile devices

  • TVs with internet access

  • E-books and e-readers

  • Self-service terminals (e.g. ATMs, ticket machines)

  • Telecommunications services

  • Access to audiovisual media services (e.g. video-on-demand, streaming platforms)

  • Banking and financial services

  • E-commerce platforms

  • Emergency number 112

The directive outlines specific accessibility requirements for these products and services in Annex I of the EAA, focusing on:

  • Perceivability: Content must be accessible to users with visual and/or hearing impairments (e.g. screen reader compatibility, subtitles, audio description).

  • Operability: Products and services must be usable without complex manual interaction (e.g. via keyboard or assistive technologies).

  • Understandability: Information and navigation must be clearly structured and easy to understand.

  • Robustness: Products and their interfaces must be compatible with a variety of technologies and assistive devices.

  • Provision of information on accessibility features

  • Use of open standards

  • Documentation and technical support for accessibility (e.g. help desk)

National Implementation in the DACH region

Table 2. National Implementation in the DACH region
Country Implementation of the EAA

Germany

Accessibility Reinforcement Act (German: Barrierefreiheitsstärkungsgesetz, short: BFSG)

Austria

Accessibility Act (German: Barrierefreiheitsgesetz, short: BaFG)

Switzerland

Switzerland is not a member of the European Union and is not obliged to directly transpose the European Accessibility Act (EAA). As such, there is no Swiss equivalent to the Accessibility Reinforcement Act (BFSG) in Germany or the Accessibility Act (BaFG) in Austria. But Swiss companies that offer products or services in the EU must comply with the EAA requirements.

3.1. Implementation of the EAA requirements on Amazon

To comply with the EAA requirements, Amazon demands that products offered in the EU fulflil the following requirements:

  • Ensure accessibility: The product must be usable by people with disabilities.

  • Ensure CE marking: Affected products must fulfil the CE marking regulations. Details on CE marking are provided in the Amazon Seller Central.

  • Make accessibility features transparent: The product description on the detail page must contain information on the accessibility of the product.

  • Comply with other EU regulations: In addition to accessibility, affected products must also comply with the following regulations:

    • General Product Safety Regulation (GPSR)

    • RoHS Directive (Restriction of Hazardous Substances)

    • EU regulations on market surveillance

Amazon reserves the right to remove products that violate the European Accessibility Act (EAA).

3.2. Selling EAA-compliant products on Amazon

From 28 June 2025, anyone offering products on Amazon that fall under the European Accessibility Act (EAA), is obliged to ensure that they comply with the applicable accessibility requirements. Amazon will check compliance and can remove products from the marketplace in the event of violations.